Friday, 28 November 2014

Emil Nava


Emil Nava is a freelance music director who has directed many music videos for huge artists such as Jesse J, Calvin Harris, Neyo and Ed Sheeran. He began his career as a runner for different production companies like Blink Productions and now works as a freelancer for OB management.
After working as a runner, Nava graduated to become assistant director where he would manage music video shoots. Nava then signed to the Academy which is the biggest music video production company, he struggled while working with the production company as the stakes were very high, it was documented by Nava that he was consistently working in the office and always pitching throughout the week. After a strenuous time at the company, Nava left the organisation and joined with a company called 'Between the eyes' and now mainly works with Pulse, a production company situated in London.
 
Emil’s first budget was for the band Kid British and the track Our House
Budget - £20,000
Location – Manchester
Cast – local people
1 day for filming
2/3 days for editing
10 days pre-production
Demonstrates the very tight timescales involved






 

Jessie J “Wild”

 



At his busiest Emil has made 24 music videos in one year
When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000
His most expensive video to date has been for Jessie J and the budget was £160,000
Emil’s first budget was for the band Kid British and the track Our House
Budget - £20,000
Location – Manchester
Cast – local people
1 day for filming
2/3 days for editing
10 days pre-production
Demonstrates the very tight timescales involved





Has now begun to make adverts, which generally have a far higher budget and production values but allow for less creative freedom




Paloma Faith ‘30 Minute Love Affair'
Client Sony - Director Emil Nava

 



Paloma Faith 'Picking Up the Pieces'
Client Sony - Director Emil Nava
Cost - £80,000



Ed Sheeran 'Lego House'
Client Atlantic - Director Emil Nava




Jessie J 'Do It Like A Dude'
Client Island - Director Emil Nava
Cost - £25,000
 



Rita Ora 'RIP'
Client RocNation - Director Emil Nava


·         Ed Sheeran 'You Need Me'
·         Client Atlantic - Director Emil Nava
·         Cost - £35,000



Jessie J 'Price Tag'
Client Island
Director Emil Nava
 




Emil’s Top Tips

Use Extreme Close Up on faces wherever possible
Do not shoot whole of video in medium shot/long shot
Example – Sinead O’Connor – Nothing Compares to U
Godley & Crème - Cry


Some of the Production Companies that OB work with are:
Pulse Films

Rocket
Agile Films
Friends
Wonda

OB Management work as agents for music video directors. They describe themselves as, “ three straight up dudes who work out of Denmark Street London”.

Their aim is to:
Nurture talent
Work with production companies
Work with record labels
Match the right director to the right artists

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