Katy Perry

How her Videos Appeal to her Target Audience and Reflect her Private Life

Her target audience = 14-17 year old girls

Her image is portrayed as an older sister/friend, someone who has already gone through what her arget audience has gone through and is guiding them through their insecurities as young girls.

She shows girls how to empower themselves and that they can be beautiful in their own eyes rather than in the eyes of men's appeals.

Her music videos demonstrate different genre characteristics (e.g. stage performances in metal videos and dance routines in girl/boy bands). They vary from a whole range of music genres to appeal to a much larger audience.

There are often intertextual links within her work, particularly between the scores Firework, California Girls and Wide Awake.



This first video introduces Katy Perry's personality as a feisty, confident, no nonsense woman.

In this video, she shows girls how to be attractive/sexy in a non-threatening way. 





This video in particular demonstrates the insecurities of young people and how they can be conquered. 

Katy Perry serves as an older sister model to her target audience (teenage girls), giving support and encouragement to younger people.




However, her image changes when she begins to date Russel Brand.



Her 'Wide Awake' particularly uses intertextual references with her previous videos; California Girl and Firework.

Its almost an apology to her orginal target audience, illustrating that the videos she made when she was going out with Russel Brand wasn't her.