1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 from bethagar22

2) How effective is the combination of your main product and ancillary texts?

3) What have you learned from your audience feedback?

First, I gathered a group of people to analyse my rough cut:



From this, I analysed the feedback and noted down how I should improve the video.

What people found to be most successful was the transition and camera techniques used throughout the music video.

However, according to this, my music video needed; lighting adjustments in the bedroom scene, the opening sequence, the amount of transitions and the setting for the performance.

Unfortunately, I was unable to re-shoot some of the footage, due to time constraints, however, after examining the responses, I was able to edit the lighting in the bedroom scene and make the footage lighter. Also, after re-examining the rough cut, I was able to make the ghosting transitions neater and more comprehensible (made it look as though the singer was imagining the story more clearly).

After this was done, I posted my final edit onto Facebook and collected the feedback via comments.

According to the final feedback, the improvements were successful.

4) How did you use new media technologies in the construction and research, planning and evaluation?

Audience Research - Music Video Review

Final Music Video (the pain is over!!!!!!!)

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Rough Cut Music Video

Day 2 - Editing

This was when the more complicated effects have been put into place.

 

During the editing, I decided to use the 'ghosting' effect to give the impression that the singer and main characters are shifting into thoughts and memories.

Day 1 - Editing

The first day of editing involved getting the footage in chronological order. Only slight edits were made on this day (dissolves and fades) to illustrate the passing of time or to portray the transition between the narrative and the musical performance.

Day 2 - Filming

The image I wanted to create with the music performance was a rehearsal. The singer is supposed to be viewed as though she is practicing for a show. To illustrate this, empty chairs are set up to portray that a show is to progress the following night.

The stage is simplistic, and the backstage is shown throughout the performance to give a sense of 'behind-the-scenes' as the singer narrates the story.

A dolly was mainly used to film this aspect, to give a greater sense of an invisible audience watching her (i.e. the audience outside of the video).

Day 1 - Filming

Day one mainly consisted of filming the narrative of the music video.

The filming took place over three different settings, meaning there was little time to film in the daylight.

Therefore, we decided that the best course of action was to film the outside areas first where it would be harder to manipulate the enviroment.

By the time we got to the indoor settings, it was already dark.

Using a lamp and an impromptu shade, we were able to create an early morning effect in the room (like light filtering in through closed curtains).