Friday, 5 December 2014

Alex Southam

Alex Southam is an upcoming director who worked for Agile Films. On their website, they describe him as: '... an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012.’

Before his music video career, Alex created a short film that escalated his reputation in the film business.



He was essentially a one man band, undertaking all of the tasks of his videos: cinematography, lighting and editing. This enabled him to control the format of his music videos, him stating: 'you can try new techniques and can have real artistic freedom.' He was less keen on commercials, as they had 'much less freedom'. He uses Vimeo to showcase his videos - apparently growing higher in status (even higher than YouTube).

His breakthrough came with the video Tesselate for Alt-J. Filmed in one day with a budget of £10, 000, Alex used a programme called AfterEffects for the special effect of this video.


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