3) What have you learned from your audience feedback?

First, I gathered a group of people to analyse my rough cut:



From this, I analysed the feedback and noted down how I should improve the video.

What people found to be most successful was the transition and camera techniques used throughout the music video.

However, according to this, my music video needed; lighting adjustments in the bedroom scene, the opening sequence, the amount of transitions and the setting for the performance.

Unfortunately, I was unable to re-shoot some of the footage, due to time constraints, however, after examining the responses, I was able to edit the lighting in the bedroom scene and make the footage lighter. Also, after re-examining the rough cut, I was able to make the ghosting transitions neater and more comprehensible (made it look as though the singer was imagining the story more clearly).

After this was done, I posted my final edit onto Facebook and collected the feedback via comments.

According to the final feedback, the improvements were successful.